Stronger Flocks works to support the laying hen industry to tackle the problem of keel bone fractures.
The Problem
Research suggests over half of UK laying hens have broken or deformed keel bones, across every housing system. It is an industry-wide challenge, not a problem of any one farm or system.
Affected hens move less, spend less time at feeders, and show raised stress indicators. There is also growing evidence of productivity effects, including reduced laying persistence, so better keel health and better output can go hand in hand.
Because keel damage is largely invisible on the live bird, it is rarely measured, and its true scale and causes remain poorly understood. Better measurement is the first step to managing it, and to being ready as it moves up the regulatory agenda.
What We Do
Currently, Stronger Flocks is working to establish better monitoring and measurement of keel bone fractures. There is growing focus on animal-based indicators amongst many regulators, particularly the EU. Keel bone damage is often on the agenda: reliable, affordable measurement will be needed.
Better monitoring helps the industry to:
Who We Are

Jacco Rubens
Co-Founder
Jacco has a background in strategy consulting and international development, with experience translating complex evidence into actionable insight for senior decision-makers.
jacco@strongerflocks.com
Dr. Paul Yates
Co-Founder
Paul brings academic research experience and a track record of building and running organisations, ensuring Stronger Flocks' work is grounded in evidence and well-managed from day one.
paul@strongerflocks.comGet In Touch
We welcome contact from researchers, producers, industry bodies, and welfare organisations.
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