Stronger Flocks works to support the laying hen industry to tackle the problem of keel bone fractures.

What are keel bone fractures?

Keel bone fractures: a widespread issue with welfare and productivity costs

Laying hens
From our Insights What are keel bone fractures? A short explainer on what they are, why they happen, and what they mean for welfare, productivity, and the egg industry. Read the explainer →
A widespread issue

Research suggests over half of UK laying hens have broken or deformed keel bones, across every housing system. It is an industry-wide challenge, not a problem of any one farm or system.

Welfare and productivity impacts

Affected hens move less, spend less time at feeders, and show raised stress indicators. There is also growing evidence of productivity effects, including reduced laying persistence, so better keel health and better output can go hand in hand.

Hard to see, hard to manage

Because keel damage is largely invisible on the live bird, it is rarely measured, and its true scale and causes remain poorly understood. Better measurement is the first step to managing it, and to being ready as it moves up the regulatory agenda.

Supporting practical progress - starting with better monitoring

Currently, Stronger Flocks is working to establish better monitoring and measurement of keel bone fractures. There is growing focus on animal-based indicators amongst many regulators, particularly the EU. Keel bone damage is often on the agenda: reliable, affordable measurement will be needed.

Better monitoring helps the industry to:

  • understand the extent and prevalence of keel bone fractures across different housing and management systems;
  • generate insights into what can be done to minimise keel bone damage; and
  • get ahead of regulation rather than be caught out by it.
From our Insights How to measure keel bone damage Measurement is coming. We compare the options on the cost-accuracy curve, and explain why the slaughter line is the right place to do it. Read the article →

Read more of our research and commentary in our Insights →

Founded in 2026

Jacco Rubens

Jacco Rubens

Co-Founder

Jacco has a background in strategy consulting and international development, with experience translating complex evidence into actionable insight for senior decision-makers.

Dr. Paul Yates

Dr. Paul Yates

Co-Founder

Paul brings academic research experience and a track record of building and running organisations, ensuring Stronger Flocks' work is grounded in evidence and well-managed from day one.

Work with us

We welcome contact from researchers, producers, industry bodies, and welfare organisations.

hello@strongerflocks.com

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