Stronger Flocks accelerates implementation of PLF technology in poultry agriculture.
What We Do
Our role is to bridge the gap between development and implementation - we work with:
We partner on the build itself, turning a working method into hardware and software robust enough for day-to-day commercial conditions.
We work with the research groups proving these technologies out, translating published results into methods that can run outside a research setting.
We work directly with producers and processors, so what gets deployed fits how sites actually operate and earns its place on the line.
We strive to create a more efficient, productive food system, whilst advancing animal welfare and sustainability.
What we're doing now
We are currently developing a computer vision system to automate classification of keel bone damage on the slaughterline. Proof of concept here was demonstrated by two academic groups, using both geometric-based keel reconstructions and deep learning. We expect to pilot deployment of the system in 2027.
Who We Are

Jacco Rubens
Co-Founder
Jacco has a background in strategy consulting and international development, with experience translating complex evidence into actionable insight for senior decision-makers.
jacco@strongerflocks.com
Dr. Paul Yates
Co-Founder
Paul brings academic research experience and a track record of building and running organisations, ensuring Stronger Flocks' work is grounded in evidence and well-managed from day one.
paul@strongerflocks.comGet In Touch
We welcome contact from researchers, producers, industry bodies, and welfare organisations.
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